Govindappa Venkataswamy: Bringing Sight to the Blind
In 1976, Dr. Govindappa Venkataswamy — known as Dr. V — retired. He decided to devote his remaining years to eliminating needless blindness among India’s poor. Twelve million people are blind in India, the vast majority of them from cataracts, which tend to strike people in India before 60. Blindness robs a poor person of his livelihood and with it, his sense of self-worth; it is often a fatal disease.
Dr. V started by establishing an 11-bed hospital with six beds reserved for patients who could not pay and five for those who would pay modest rates. He persuaded his siblings to join him in mortgaging their houses, pooling their savings and pawning their jewels to build it.
Today, the Aravind Eye Care System is a network of hospitals, clinics, community outreach efforts, factories, and research and training institutes in south India that has treated more than 32 million patients and has performed 4 million surgeries. Aravind’s story is well-told in depth in a new book, Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion.
Aravind is not just a health success, it is a financial success. Aravind’s core services are sustainable: patient care and the construction of new hospitals are funded by fees from paying patients. And at Aravind, patients pay only if they want to. The majority of Aravind’s patients pay only a symbolic amount, or nothing at all. Dr V was guided by the teachings of the radical Indian nationalist[, philosopher] and mystic Sri Aurobindo ... who located man’s search for his divine nature not in turning away from the world, but by engaging with it.
Note: The above exceprts are take from a New York Times article at this link. For lots more on this most inspiring business model, click here. For a treasure trove of great news articles which will inspire you to make a difference, click here.