Inspiring News Articles
Excerpts of Highly Inspiring News Articles in Major Media
Below are one-paragraph excerpts of highly inspiring news articles from the major media. Links are provided to the original inspiring news articles on their media websites. If any link fails, read this webpage. The most inspiring news articles are listed first. You can also explore the news articles listed by order of the date posted. For an abundance of other highly inspiring material, see our Inspiring Resources page. May these inspiring news articles inspire us to find ever more ways to love and support each other and all around us to be the very best we can be.
On Friday 27th November 2015, REI did a remarkable thing. It closed the doors of all 143 of its retail stores, its headquarters and its two distribution centres. On this day, REI paid every one of its 12,000 employees to #OptOutside – to enjoy the great outdoors with friends and family – and invited all its customers and the entire American nation to join them. The most astonishing fact about the #OptOutside store closure was that it took place on Black Friday: the biggest shopping day of the year. Turning its back on millions of dollars’ worth of sales, REI went ... against a cardinal rule of traditional business. Instead of cashing in on a one-day opportunity for inflated profits, it chose to act in a way that would best support its purpose – that of ‘inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship’. Here’s how Jerry Stritzke, REI’s president and CEO, explained the decision: “As a member-owned co-op, our definition of success goes beyond money. We think that Black Friday has gotten out of hand and so we are choosing to invest in helping people get outside with loved ones this holiday season, over spending it in the aisles.” It was a risk for sure, but the payoff has been sensational. More than 1.4 million people responded to REI’s invitation to #OptOutside, and 175 organisations – companies as well as non-profits – joined the movement. It was a response that showed not just tremendous levels of engagement, but engagement of the highest order.
Note: Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.
A hard-hitting video advertisement of a suicide bomber being challenged by victims of terrorism has gone viral in the Middle East. Kuwaiti telecom company Zain launched the TV ad on Saturday at the start of Ramadan, the holiest month in the Muslim calendar, in an effort to counter terrorism. Since then, the three minute music video has been viewed nearly 2.4 million times on YouTube. The message of the company's ad is unmistakeable. "Worship your God with love, with love not terror," sings Hussain Al Jassmi, an Emirati star famous in the region. "Be tender in your faith, gentle not harsh. Confront your enemy, with peace not war." Ramadan is typically a huge month for TV audiences as families gather to break their dawn-to-dusk fast and watch TV shows together. Advertisers spend a large proportion of their budget during the month. Zain has struck a chord before with its creative ads. Its spot last year carrying a message of peace was viewed 13 million times while its Eid holiday ad, which marked the end of Ramadan, had more than 24 million views. This latest project recreates the aftermath of a bus bombing as the suicide bomber walks through the carnage. The terrorist recites Islamic phrases but he is corrected by those sitting in front of him. The ad also features survivors of previous attacks including a man from the blast at a Kuwaiti mosque in 2015 and a bride from an attack on a wedding in Amman, Jordan, in 2005.
Note: Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.
