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Costa Rica is the happiest place in the world, according to an independent research group in Britain with the goal of building a new economy, "centered on people and the environment." Costa Rica is known for its lush rain forests and pristine beaches. In a report released [on July 4], the group ranks nations using the "Happy Planet Index," which seeks countries with the most content people. In addition to happiness, the index by the New Economics Foundation considers the ecological footprint and life expectancy of countries. "Costa Ricans report the highest life satisfaction in the world and have the second-highest average life expectancy of the new world (second to Canada)," the organization said in a statement. They "also have an ecological footprint that means that the country only narrowly fails to achieve the goal of ... consuming its fair share of the Earth's natural resources." This year's survey, which looked at 143 countries, featured Latin American nations in nine of the Top 10 spots. The runner-up was the Dominican Republic, followed by Jamaica, Guatemala and Vietnam. Most developed nations lagged in the study. While Britain ranked 74th, the United States snagged the 114th spot, because of its hefty consumption and massive ecological footprint. The United States was greener and happier 20 years ago than it is today, the report said. Other populous nations, such as China and India, had a lower index brought on by their vigorous pursuit of growth-based models, the survey suggested. The report, which was first conducted in 2006, covers 99 percent of the world population.
These days, every skin lotion and dish detergent on store shelves gloats about how green it is. How do shoppers know which are good for them and good for the earth? It was a similar question that hit Dara O’Rourke, a professor of environmental and labor policy at the University of California, Berkeley, one morning when he was applying sunscreen to his young daughter’s face. He realized he did not know what was in the lotion. He went to his office and quickly discovered that it contained a carcinogen activated by sunlight. It also contained an endocrine disruptor and two skin irritants. He also discovered that her soap included a kind of dioxane, a carcinogen, and then found that one of her brand-name toys was made with lead. And in looking for the answer, he hatched the idea for a company that used his esoteric research on supply chain management. “All I do is study this, and I know nothing about the products I’m bringing into our house and putting in, on and around our family,” Mr. O’Rourke said. But when he wanted to find that information, he could. Most consumers would struggle to do so. Hence GoodGuide, a Web site and iPhone application that lets consumers dig past the package’s marketing spiel by entering a product’s name and discovering its health, environmental and social impacts. GoodGuide’s office, in San Francisco, has 12 full-time and 12 part-time employees, half scientists and half engineers. They have scored 75,000 products with data from nearly 200 sources, including government databases, studies by nonprofits and academics, and the research by scientists on the GoodGuide staff.
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